Madshus, providers of high quality Nordic sks, boots, and poles, has added a new athlete to the U.S. team. Nordic Skier Liz Stephen has joined the Madshus team roster, and will represent the brand in domestic races as well as international competition. Stephen grew up in East Montpelier, Vermont and began as a promising alpine […]
Hailing from Aspen, CO Noah Hoffman now trains in Park City, Utah . Named to the US Ski Team in 2008 as a junior skier, Hoffman has been working his way up the development pipeline. He had a breakthrough season in 2012 with his first National Championship and a podium at the Under-23 World Championships. Noah continually looks to keep developing his career as he races at the World Cup level.
Madshus, the world’s leading performance Nordic ski company, has expanded its IntelliGrip® skin program to include an integrated base solution in a variety of new ski models for a more hands-off classic skiing experience. First introduced on the Terrasonic Classic IntelliGrip® model for 2015, the IntelliGrip® base will now be available on Race, Race Performance, and Classic […]
SEATTLE, Wash. (November XX, 2015) – Madshus, the world’s leading performance Nordic ski company, is excited to announce its co-branded promotional contest with highly regarded Devil’s Thumb Ranch Resort and Spa in the Colorado Rocky Mountains. This easy, enter-to-win contest brings the two leading brands in the Nordic industry–Madshus and Devil’s Thumb Ranch–together to promote the sport of Nordic […]
Seattle, WA (October 27, 2015)—Madshus, the world’s leading performance Nordic ski company, is thrilled to announce Margie Freed and Lance McKenney as the winners of the second annual Peter Hale Memorial Scholarship. To aid in both recipients’ continued ski development, Madshus will donate a full set up of skis, bindings, boots and poles to their ski programs. […]
US Ski Team Athlete Ida Sargent Joins Team Madshus Seattle, WA (Aug. 26, 2014) — Madshus, the world’s leading performance Nordic ski company, is pleased to announce that Olympian and US Nordic Ski Team Member, Ida Sargent has signed an exclusive deal with Madshus skis and boots. The deal is effective October 1st, 2015 and will see Sargent […]
Team Gregg Commits to Two More Years with Madshus Seattle, WA (September 10, 2015) — Madshus, the world’s leading performance Nordic ski company, is pleased to announce that Olympians Brian and Caitlin Gregg (Team Gregg) have signed on to continue racing exclusively in Madshus skis, boots, and poles for another two seasons. “Madshus has allowed […]
Madshus, the world’s leading performance Nordic ski company, is pleased and honored to announce the 2nd annual Peter Hale Memorial Scholarship Program. Madshus will select one promising young male and female athlete, who’s team will then receive a full Madshus set up of skis, bindings, boots and poles to aid in their continued ski development. The scholarship recipients will be announced in the Fall of 2015.
Madshus is giving away a commemorative pair of Limited Edition Madshus REDLINE American Birkie Skis! Enter to win on Facebook.
Madshus, the world’s leading performance Nordic ski company, has expanded its IntelliGrip® skin program to include an integrated base solution for a more hands-off classic skiing experience. Available on the Terrasonic Classic ski, the IntelliGrip® Base brings the performance of the IntelliGrip® skin into the construction of one of the most popular Race Performance skis in the Madshus line.
SEATTLE, Wash. (December 8, 2014) — Madshus, the world’s leading performance Nordic ski company, has created a paradigm shift in the world of fitness with the release of its new empower program. Madshus Empower, recently featured in the New York Times, incorporates today’s emerging Radio Frequency Identification (RFID) and more specifically, Near Field Communication (NFC) […]
Madshus, the world’s leading performance Nordic ski company, is thrilled to announce Erin Moening and Conner Truskowski as the winners ofthe inaugural Peter Hale Memorial Scholarship. With nominations received from all across the country, the selected recipients were chosen based on exemplifying the following criteria: • High school-aged athlete (14 to 18-years-old) • Demonstrates an unwavering […]
Seattle, Wash. (October 1st, 2014) – Madshus, the world’s leading performance Nordic ski company, will kick off a three-stop dealer tour to announce the launch of its new Madshus empower™ program and accompanying consumer app. The tour is scheduled to run early October at US Nordic retail shops in Park City, Burlington, and Minneapolis. Madshus […]
The Marketing and Team Coordinator assists with the implementation of all marketing, creative and promotional programs to maximize brand exposure and sales for Madshus Nordic and K2 Inline skate divisions. The Marketing and Team Coordinator identifies the key communication vehicles outlined by the Brand manager and deploys all marketing collateral, POP, PR, and advertising for the market, relative to the product, to obtain these objectives.
(Press release) SEATTLE, Wash. (July 17, 2013) – Madshus, the world’s leading performance Nordic ski company, announces the growth of its athlete team with the addition of 2014 US Olympic hopefuls Caitlin and Brian Gregg. The Greggs, each highly accomplished and influential ski racers, anticipate an exciting future with the Madshus team. Caitlin Gregg, a […]
The 40th annual American Birkebeiner began like any prior Birkie for Madshus sales representative Ben Dubay, spending the OO demo days on the Birkie trail, prepping and loaning the latest gear for curious spectators and anxious participants to test and compare. During the demo Jesse Crandall, a native Wisconsin NCAA ski veteran and seasoned Nordic coach, dropped by to see what Madshus had to offer. Impressed with their latest skis, boots, and poles Jesse borrowed a Madshus setup to demo and came back impressed. In fact, Jesse liked the equipment so much that he asked if it was possible for Madshus to lend some equipment to himself and Shawn Cheshire, a blind athlete Jesse had been guiding and coaching as she worked to be selected for the US Paralympic Team in Cross Country Skiing and Biathlon was whom Jesse was going to lead on her first Birkie. Happy to lend some gear and struck by Jesse’s request, Ben quickly agreed.
The 2013 IBU World Championships represent one of the best ever performances by the Madshus team athletes. No less than nine medals – eight gold and one bronze – were secured on the new Madshus REDLINE skate skis and Super Nano Ski boots.
In honor of the Norwegian spirit the American Birkebeiner has represented for 40 years, Madshus will be giving away a pair of unique commemorative 2013 American Birkebeiner Nanosonic Skis to one lucky winner.
With three seasons of steady increases in backcountry ski participation, more and more people are discovering the appeal of untracked snow, and backcountry touring sales nearly doubled for the 2010-11 season, according to Snowsports Industries of America. The options are endless in the backcountry, where fresh tracks don’t have to mean steep peaks and big descents. Bridging between worlds of pure Nordic and alpine design, the new Cross Country Downhill (CCD) series of skis from Madshus continues to lead this growing category, allowing skiers to explore new frontiers with even more stability and ease.
Madshus, the world’s oldest ski company, introduces the new Madshus RED collection of racing products for the ultimate in performance. Designed and proven over three years between the elite of the Madshus Racing Team athletes and engineers, the new REDLINE Carbon Classic Ski, REDLINE Carbon Skate Ski, and Super Nano skate boot reside in a class all alone.