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At 23 years old and without a college degree, Willy Graves does not seem like the kind of guy who could compete with scientists at wax companies like Swix or Toko. But armed with a blender in the confines of his garage, Graves has invented a product that just might eat into those companies’ market shares—at least a little bit. Along with his former teammate Eric Camerota, Graves, a recently-retired U.S. nordic combined B-teamer, has...