In this episode, we connect with Max Cobb, the CEO of U.S. Biathlon. He also sits on the International Biathlon Union’s (IBU) Executive Board. When we spoke, he had just returned from the IBU’s “historic” Extraordinary Congress which took place from October 18th-20th, in Munich.
The IBU has been rocked in the recent past by internal mismanagement and doping scandals. Rather than succumb to the inertia associated with systemic change, the IBU has reset and begun reforming. Part of that reform manifested in Munich with the formalization of a new Integrity Code and what is called the Biathlon Integrity Unit.
Cobb discusses some of these changes and how the IBU is evolving for the better.