Earlier this week, OneWay Sport announced that it had signed Finnish skier Sami Jauhojärvi to compete on its brand-new skis for the coming year. OneWay has been around since 2004 when it began making carbon-fiber poles, but only introduced a complete line of cross-country equipment to its product lineup in 2012. As with any sporting goods brand, sponsoring a highly visible athlete is a big step in both establishing the company and integrating a new...