Madshus Introduces Revolutionary Ski Pole Designs to the U.S

FasterSkierDecember 5, 2007

Seattle, WA — Following the successful launch of a comprehensive Nordic boot line to mark its 100th anniversary, Madshus, the world leader in Nordic ski design and manufacturing and the world’s oldest ski brand, introduces a full line of Nordic ski poles. Developed hand-in-hand with top athletes like Ole Einar Bjorndalen and working with materials ranging from 100 percent high modulus carbon to high-strength aluminum, the 13 new models offer innovative new concepts and constructions for a new standard of performance both on World Cup courses and around local trails.

On their race circuit debut, the Carbon Race 100 HM (suggested retail: $329) poles propelled Bjorndalen straight to the podium, with an astounding 28-second margin to win the Men’s 15km freestyle race. Such performance begins with the new WC Contour Race Strap, a revolution in comfort and control. Three-dimensional molding of the strap to the shape of the thumb and lateral side of the hand eliminates pressure points and allows free circulation. The strap is available in three sizes, with further customization from an adjustable-angle closure that changes the volume of the strap to accommodate different shaped hands.