Partner with FasterSkier · 2026–2027 Season
Reach the most engaged audience in endurance sport.
For over 20 years, FasterSkier has been the trusted home of cross-country skiing news, storytelling, and community. Now the sport is having its American breakthrough, and there’s no better place to reach the people driving it.
The moment
Cross-country skiing in America is having its breakthrough.
This isn’t a slow build anymore. World Cup racing has returned to U.S. soil, and it’s drawing crowds and national broadcast attention that the sport hasn’t seen here before.
180K+
monthly unique visitors to FasterSkier during the 2026 Olympics, up roughly 50% from the last Olympic cycle.
40,000
fans in Minneapolis for the 2024 World Cup, the first held on U.S. soil in more than 20 years.
35,000
fans at the 2026 Lake Placid World Cup Finals, an atmosphere compared to Europe's biggest ski festivals.
NBC
carried the Lake Placid sprint finals to a national audience: mainstream visibility for a sport on the rise.
Milan - Cortina 2026 → French Alps 2030 → Salt Lake City 2034
Three straight Winter Olympic cycles will keep the sport, and its American audience, climbing for the next decade.
Your audience
An advertiser’s dream demographic.
FasterSkier readers aren’t casual scrollers. They’re active, affluent, and deeply loyal: the kind of audience premium brands work hard to reach and rarely find this concentrated.
Active & outdoor-driven
Year-round participants in skiing, cycling, running, hiking, paddling, and triathlon. Premium gear buyers who invest in equipment and experiences.
Affluent & educated
Upper-middle-class households, ages 25–54. They research their purchases, value quality, and spend on the things that matter to them.
Loyal & engaged
Daily readers, and Voluntary Subscribers who pay to support us. That's rare proof of the trust our community places in FasterSkier.
Top markets
Minneapolis Denver / Boulder Salt Lake City Seattle Boston New York Washington D.C. Anchorage Burlington Bend Bozeman Calgary Toronto Vancouver London Oslo Stockholm
Ways to partner
Built around your goals, not a rate card.
Every brand comes to us with something different in mind. These are the ways partners reach our audience today; we’ll build the mix that fits what you’re trying to do.
01
Display Advertising
Premium, high-viewability placements across every page of FasterSkier.com, where the sport's most engaged readers spend their time.
- Run-of-site and section-targeted placements
- Homepage takeovers during peak race weeks
- Served first-party, with no third-party trackers between you and the reader
02
Podcast Sponsorship
Presenting and mid-roll positions on The Devon Kershaw Show, one of the sport's most popular podcasts.
- Host-read spots that listeners actually trust
- Logo on episode artwork and show pages
- Presenting-sponsor packages available
03
Email & Newsletter
Get in front of our most committed readers in the inbox: the audience that opens, clicks, and comes back.
- Newsletter header and in-body placements
- Co-branded sends for the right partner
- Reaches our subscriber core directly
04
Custom & Branded Content
Tell your story in our voice, with our editorial credibility behind it, from single features to season-long series.
- Sponsored features and athlete storytelling
- Branded content series and event coverage
- Social amplification across our channels
Become the FasterSkier Presenting Sponsor
One brand, alongside ours on everything FasterSkier makes: every page of the site, every newsletter, every episode of the podcast. The deepest partnership in nordic media, held by a single presenting sponsor per Olympic cycle.
Request the presenting deck →- Logo on every page of FasterSkier.com
- Co-branded newsletter header
- Presenting sponsor of The Devon Kershaw Show
- “Presented by” billing on season coverage
- Custom branded content series
- First look at all event activations
Or sponsor the coverage itself
Not every partnership needs the whole masthead. A coverage sponsorship puts your name on one body of FasterSkier coverage for the season, the way our World Cup reporting has carried a named sponsor in seasons past: your brand on every story that desk files, all winter long.
Contact for rates- World Cup
- Biathlon
- College
- Juniors
- The Devon Kershaw Show
- or the coverage that fits your brand
Beyond FasterSkier
One partnership now reaches a whole endurance network.
FasterSkier is the flagship of Endurance Center, a family of platforms we’ve spent the past year building. Your message is no longer limited to our readers and podcast listeners: it can follow the same audience to the site they check before deciding where to ski, the platform where their training lives, and, this fall, a second publication.
Conditions, grooming, and rankings for ski areas across North America: the daily where-should-I-ski decision, on any device with a browser.
Live now
The training platform where endurance athletes and their coaches plan seasons, log workouts, and track the work, all year, not just winter.
Live now
A second publication built on the same platform as the new FasterSkier: skiing beyond the race course, with shared partner inventory.
This fall
One account connects the whole network. Readers sign in once and are known everywhere, so a partnership here reaches one audience you can actually follow across the whole network.
How it’s delivered
Served on MYAD, our own advertising platform.
We rebuilt our ad serving from the ground up so working with us is simple and honest. MYAD is Endurance Center’s in-house platform, and every placement in the network runs through it.
Vantor Motors is pacing 14% ahead of its promised share. I’ll ease its rotation so you don’t over-deliver inventory you could sell.
First-party, always
Your creative is served from our platform, on our pages. No third-party ad-tech, no data brokers, nothing standing between your brand and the reader.
Counted, not estimated
Impressions are recorded server-side, when the ad actually renders. The numbers in your report are delivered impressions, not modeled guesses.
Placed by hand
Every placement is set deliberately, by us. Your brand appears exactly where it belongs: beside the coverage your customers are already reading.
One relationship, whole network
A single agreement can carry placements across FasterSkier and its sister platforms. One invoice, one report, one call when you want something changed, and changes land in minutes, not contract cycles.
Why it works
Our readers pay to keep us going.
FasterSkier is funded in part by Voluntary Subscribers: readers who choose to pay even though they don’t have to, simply because they value what we do.
There’s no stronger signal of audience trust. When you partner with FasterSkier, that’s the credibility your brand gets to stand beside.
“The kind of in-depth reporting our readers expect” is built on relationships, on the ground, at the biggest events in the sport.
- 20+ years as the English-speaking world's publication of record for cross-country skiing.
- ~50% growth in monthly audience over the last Olympic cycle, and climbing.
- North America & Europe readers: a genuinely international, hard-to-reach endurance audience.
- Trusted alongside the sport's biggest brands: Fischer, Rossignol, Salomon, Swix, Atomic, and more.
Let’s build something together.
Tell us a little about your brand and what you’re hoping to do. We’ll come back with ideas, and a partnership built around your goals.
Prefer email? Write to advertise@fasterskier.com.
FasterSkier, Inc. The world’s premier English-language cross-country skiing publication.