The new FIS campaign entitled “Bring Children to the Snow†is making progress. This international marketing and activity campaign, the first of its kind in the Federation’s history, was approved by the FIS Council in November 2007 and presented at the 2008 Congress in Cape Town. It is designed to generate passion for snow activities among the younger generations and specifically seeks to activate and enable children and youngsters to spend time with their families skiing, snowboarding or simply playing in the snow.
Rather than reinventing the wheel, the campaign will seek synergies with the many successful activities already underway in most of the 110 FIS member nations. Following an initial review of some examples, the project team conducted a structured survey among the National Ski Associations in June. This analysis is being supplemented by market research and numerous interviews with industry experts and stakeholder groups.
The campaign is foreseen to involve various partners and it will be implemented in a phased manner over the next years. More information about the concept, timescales and tool kits for national implementation will be available at the FIS autumn meetings.
Source: FIS
