Mt. Borah Custom Nordic Hires National Sales Manager

FasterSkierJuly 2, 2010

Coon Valley, WI– Mt. Borah Custom Nordic, based out of Coon Valley, Wisconsin has hired John Dyste as their national manager. According to Chris Jackson, Mt. Borah’s owner, “We are incredibly excited about having John join our team, we could not have asked for a better fit. John’s extensive experience within the Nordic community on both the retail level and the team level will greatly assist Mt. Borah in reaching our custom Nordic apparel sales goals, we really needed to find a guy like John to take us to the next level”. Dyste will be responsible for all initial communications within the custom Nordic apparel market, developing the Mt. Borah Custom Nordic brand name and assisting with marketing, product development and advertising strategies. In addition to representing Mt. Borah Custom, John is also the Briko/Maplus US sales representative. “I am extremely excited and honored to be working with Mt. Borah representing the Custom Nordic Clothing line; Mt. Borah is without question a leader in the athletic apparel industry. Well known as a progressive company Mt. Borah prides itself on their exceptional customer satisfaction rating; I am looking forward to being a part of this exceptional team!”, said John Dyste.

Mt. Borah Custom Nordic is exclusively manufactured in the companies Wisconsin USA factory. From initial design concept to the finished sewn product, Mt. Borah controls all facets of its production process, allowing for 5-week turn around times and a no minimum reorder policy. In addition to offering custom Nordic apparel, Mt. Borah also offers custom cycling, alpine skiing, running and team apparel.

Look for a new company website on or around July 15th which will allow customers to design their own uniforms online, upload logos and add names.

For more information, please contact Chris Jackson at 608-452-2138 or


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