Mt. Borah Launches Nordic Design Center, Focuses On Own Brand

FasterSkier · September 28, 2010

Coon Valley, WI – Mt. Borah Custom Nordic has recently completed the development of the companies new online design center. Customers can now choose a base xc suit design of their choice, customize the colors, add text, upload logos and share their creation with others via several social media outlets or email. “Many of our Nordic clients are very busy and don’t necessarily have extra time to sit down and create a custom Nordic suit from scratch”, said Chris Jackson, company owner. “The new design center makes it incredibly fast and easy for a client to develop a design they like, we will then complete the process by putting it all together for the clients final approval”, added Jackson. The development of the new website has taken close to a year to complete and all of the work has been done internally and with the assistance of a local web design firm. In addition to the custom Nordic design center, the site will also offer a similar platform for cycling, alpine skiing, running, triathlon and team sports.

While Mt. Borah has placed a large emphasis on the new custom design center, it should be noted that the company will produce any custom design a client can dream up. Mt. Borah offers a complete line of quality Nordic apparel, delivers custom orders in 5-weeks and has absolutely no minimums on re-orders. All of Mt. Borah’s products are hand crafted in the companies Wisconsin, USA factory. The 2010/2011 Nordic season marks Mt. Borah’s first season manufacturing exclusively under the Mt. Borah Custom Nordic label and the company will no longer be producing for any other competing brands. Mt. Borah will continue to offer the same quality garments and services it has provided over the past 7 years and clients can expect re-orders to be exact duplicates of what they have received in the past. Mt. Borah has hired John Dyste as the companies winter sports sales manager, John can be reached at johnd@mtborahllc.com OR 612-743-7477.

For more information, visit www.mtborah.com

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About Mt. Borah

Located in scenic Coon Valley, WI. Mt. Borah was founded over ten years ago and has grown to become one of the premier designers and manufacturers of both high quality custom cycling apparel and active, outdoor apparel under the Mt. Borah brand. The company was named to the Inc.5000 list of America’s fastest growing small companies. All products are manufactured in the United States to the highest standards of quality and eco-consciousness and sales have grown from 300 pairs of a single cycling short to thousands of highly sought-after products across custom, Mt. Borah and pro skiing lines. Named after the highest mountain in Idaho, Mt. Borah is a proud member of One Percent for the Planet, the global eco initiative dedicated to protecting the