On the eve of the official opening of the FIS Nordic World Ski Championships 2011 in Oslo (NOR), FIS together with the European Broadcasting Union (EBU), the holder of the TV and marketing rights, EBU’s sales partner Tridem Sports and the Local Organizing Committee, announced that the winter’s Nordic highlight event is sold out from the sponsoring perspective.
Viessmann (www.viessmann.com), a long-time supporter of winter sports, has joined the esteemed group of ten main partners of Oslo 2011. As such, Viessmann joins Statoil, the presenting sponsor, along with the official sponsors Aker Solutions, BMW, Craft, Deichmann, DnB NOR, Hublot, Intersport and Leroy. One of the leading international manufacturers of heating systems, Viessmann currently also serves as presenting sponsor of both the FIS Cross-Country and Ski Jumping World Cups.
Further to its engagement for Oslo 2011, Viessmann has already sealed its commitment to the FIS Nordic disciplines by entering into a multi-year relationship as presenting sponsor of the FIS Nordic World Ski Championships 2013 and 2015 in Val di Fiemme (ITA) and Falun (SWE), respectively, as well as the 2017 edition for which the host will be elected by the FIS Council in June 2012.
“FIS is thrilled to be able to extend and enhance the well-established partnership with Viessmann for the FIS Nordic World Ski Championships during the next six years,” commented FIS President Gian Franco Kasper. “This level and extent of cooperation with such a premium brand is a sign of real market strength of our flagship Nordic product. We look forward to working together with Viessmann to develop new and innovative ways to promote Nordic Skiing.”
For more, see here.
Source: FIS
