Mt. Borah has hired John Dyste to represent the company’s fast growing custom cycling line in the state of Minnesota. Dyste has been with Mt. Borah for the past two years, acting as winter sports sales manager. Under Dyste’s management, Mt. Borah has quickly become the leading custom uniform supplier to high school Nordic and Alpine programs across the continental US, Alaska and Canada.
“With John being based out of the Twin Cities market place, and his extensive knowledge of the cycling market, it only made sense that we would eventually leverage his expertise to include our custom cycling line. Our involvement with the newly formed Minnesota NICA (high school mountain bike racing league) has proved to us that there is a tremendous cross over between ski and cycling programs and we plan to take full advantage of this unique opportunity,” said Chris Jackson company owner.
“I have really enjoyed the challenge of growing Mt. Borah’s Nordic line; it is so rewarding to be involved with the company during these exciting times. With all the benefits Mt. Borah has to offer, including complete control of their entire Made in USA production line, I have no doubt we will quickly increase our cycling market share within the Minnesota market,” said John Dyste.
No stranger to the cycling market, Dyste comes to Mt. Borah’s cycling division with many years of cycling industry experience, recently importing the Basso brand of Italian bicycles. John will be making his official entry into the cycling industry next week, representing Mt. Borah at the MN NICA kick off summit held at Quality Bicycle Products in Bloomington, MN. For more information about Mt. Borah, please contact the company at 800-354-2825, M-F 9-5 CST. Or, to reach John directly, email to johnd@mtborahllc.com or 612-743-7477.
About Mt. Borah-www.mtborah.com
In business since 1997, Mt. Borah has grown to become the premier manufacturer of high quality custom sublimated active apparel; including cycling, nordic, alpine, triathlon, running and corporate. All of Mt. Borah’s custom products are precision made at the company’s headquarters in Coon Valley, Wisconsin, where the latest technological advancements in apparel production are utilized and Mt. Borah maintains complete control of the manufacturing process.
