Chocolate Milk named Official Refuel Beverage of WSJ-USA

BrainspiralNovember 11, 2013

PARK CITY, Utah (Nov. 11) — Women’s Ski Jumping USA athletes will be well prepared for the World Cup season and the Olympic Winter Games thanks to the exciting new support of the Milk Processor Education Program (MilkPEP), better known as the got chocolate milk? campaign.

Chocolate milk has been named the Official Refuel Beverage of Women’s Ski Jumping USA, whose athletes will be featured in the new national BUILT WITH CHOCOLATE MILK™ campaign, which debuts this week.

“We’re incredibly honored to partner with got chocolate milk?,” said Robbie Beck, Women’s Ski Jumping USA executive director. “This is a hugely significant sponsorship for our athletes who regularly need that critical refuel boost to their training and competition regimen as well as the organization’s ability to provide the essential resources athletes need to be the best.”

The new print, television, online and in-store campaign features Women’s Ski Jumping USA athletes and USA Hockey star Zach Parise. In addition, a webisode series at shares an exclusive look at how Women’s Ski Jumping USA athletes are building up to represent their country on the biggest stage in sports.

Research supports what elite athletes have known for years, that drinking lowfat chocolate milk after strenuous exercise helps athletes refuel and rebuild their bodies so they’re ready to go all out in their next workout or competition.

“Our nation’s brightest medal hopefuls are following what many elite athletes have been doing for years – refueling with chocolate milk,” said Miranda Abney, Marketing Director at MilkPEP, the group behind the new campaign.

“Now, we want to show athletes from all sports that their personal athletic goals can be built with hard work, dedication and a recovery routine that includes chocolate milk, which is scientifically shown to help you refuel and recover after a strenuous workout.”

Read more about the  BUILT WITH CHOCOLATE MILK campaign:



The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk processors, who are committed to increasing fluid milk consumption. The National Fluid Milk Processor Promotion Board, through MilkPEP, runs the BUILT WITH CHOCOLATE MILK Campaign, a multi-faceted program designed to educate athletes about the recovery benefits of lowfat chocolate milk after strenuous exercise.  Lowfat chocolate milk helps athletes refuel, rebuild and reshape after regular exercise – with high quality protein scientifically shown to help repair and rebuild muscles.

About Women’s Ski Jumping USA

Women’s Ski Jumping USA runs the U.S. women’s ski jumping program and is the primary support organization for the Visa Women’s Ski Jumping. The organization administers and finances the team’s coaching, travel, training, equipment, and a junior development program. WSJ-USA aims to remain an influential voice in advocating for gender equality in sport. Women will be competing for the first time in the Games in 2014 in Sochi, Russia. The Visa Team has been ranked No. 1 in the world for the past two World Cup seasons, winning the coveted Nations Cup in 2012 and 2013. Learn More:


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