Jessie Diggins Partners with Podiumwear

PodiumwearDecember 3, 2013

Podiumwear Announces Jessie Diggins Brand Ambassador for New Women’s Line

St. Paul, Minn. – Podiumwear Custom Sports Apparel has announced that Nordic Skiing World Champion Jessie Diggins has signed on to be an official ambassador of a new line of custom women’s apparel for nordic skiing and racing – a first for nordic apparel industry.

“It is such an honor to have Jessie Diggins on board,” said Podiumwear owner, Reid Lutter.  “Podiumwear is the first custom apparel company to offer a line of products designed especially for women.  That’s a big deal and we wanted someone really special to be the ambassador of the line,” said Lutter.  “Having watched Jessie go from a MN State Champion to a National Champion to a World Champion has been incredibly inspiring.  As a growing company that makes all our products here in Minnesota, we thought she would be the perfect representative.  We couldn’t be more thrilled.

Diggins, who is from Afton, MN is only 22 years old, yet she has already made a name for herself on the world nordic stage.   Last season, along with teammate Kikkan Randall, she was crowned World Champion in the Team Sprint.  She is preparing to race at the Olympics in Sochi, Russia this year.

Diggins has helped with the design and testing of the products. “I feel awesome about supporting a line of ski clothes for girls, she said.  “I think it’s fun because I get to give input on what would make my ideal ski suit and training jacket, and then see it become available to everyone!”  On supporting a Minnesota company, Diggins says: “ I think it’s great that Podiumwear is made in the U.S. and specifically in Minnesota.  I have a lot of MN and local pride in my community and ski culture, and to be representing a line made in my home state feels really good!”

The new line of products is available on the Podiumwear website:  More information can he obtained by calling 800-930-1081.


Podiumwear Custom Sports Apparel is the leading producer of custom nordic team apparel in North America.  Long-time MN nordic coach and founder of the NNF (National Nordic Foundation), Reid Lutter started Podiumwear in 2003 after struggling for years to find a custom apparel company whose clothing lived up to his standards for performance and whose customer service was as accessible, friendly and knowledgable as it should be.  All Podiumwear products are designed, printed, cut and sewn with pride in St. Paul, Minnesota using the latest in sublimation technology, sewing techniques and high-performance fabrics.

In addition to nordic apparel, Podiumwear has expanded to produce team apparel for alpine, cycling, running and ultimate frisbee.

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