Charlotte Kalla Joins the ONE WAY World Cup Racing Team

This summer is coming huge for ONE WAY as the 2 times Olympic Champion Charlotte Kalla is switching to ONE WAY PREMIO HD poles.

One of the strongest athletes in today’s cross-country world, Charlotte Kalla, has been constantly showing up with the top-notch performance in various cross-country events and disciplines.  Starting with her Tour de Ski debut in 2007 where she claimed the overall victory Kalla has been consistent in delivering at the high level throughout the 4-year Olympic cycle. Her top results came in the 2010 Vancouver Games 10 km freestyle event, followed by the gold in 2011 Oslo World Championships team sprint and the relay gold in 2014 Sochi Winter Olympics, not to mention numerous podiums in these events.

After an extensive testing, Charlotte has selected the brand new ONE WAY Premio HD poles to take on the World Cup and World Championships battles in the upcoming seasons. The initial partnership will continue for 4 years all the way to the next 2018 Olympic Winter Games in Pyeongchang.

ONE WAY is proud to welcome the strongest Swedish female athlete on board. As the brand is growing and expanding its presence in the top-level cross-country and biathlon competitions and numerous elite athletes choose ONE WAY poles, it is

Andreas Bennert, CEO at ONE WAY Sport is delighted with the new addition to the brand’s World Cup racing team: “We are extremely proud that one of the dominant athletes has placed her trust in ONE WAY poles and it is especially great due to the upcoming 2015 FIS Nordic World Ski Championships in Falun, Sweden. It is hard to exaggerate the importance of having such an athlete in our team and we look forward to supporting her on the way to achieving the top results in the years to come.”

The 2013-2014 Olympic seasons has been a success for a young Finnish brand, as ONE WAY products used by the Olympians have achieved a significant result of 47 medals in Sochi.

ONE WAY Premio HD pole is the newest development from the ONE WAY that has been introduced shortly before the 2014 Olympic Winter Games. The World Cup level poles have received highly positive feedback from the elite athletes. Learn more about the Premio HD: www.premiohd.com