CraftOctober 7, 2014

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Beverly, MA (October 7, 2014) – CRAFT Sportswear North America announces the hiring of Ming Tan as its sales rep for Northern California.  Tan will represent all Craft categories, including Cycling, Run, Nordic, and Custom.

Tan has nearly 20 years of experience in the outdoor sports industry, having served as vice president and general manager for companies such as Ritchey Design and Upland Sports Group.  Tan also established LOOK Cycle USA, a stand-alone subsidiary to LOOK International, and managed that startup until 2010.

“With CRAFT, I’ll be getting back to what I love best—working in the field and interacting with customers,” says Tan.  “Plus, this position is an opportunity to align myself with a brand that I sincerely believe in.  I can say, having previously competed against CRAFT, that this is a company that promises and delivers both quality and innovation.”

Eric Schenker, COO of CRAFT Sportswear North America, says Tan’s experience will be an asset:

“We’re thrilled to have an industry veteran like Ming on board to represent CRAFT Sportswear in Northern California. Our brand has experienced tremendous growth across so many regions and Ming is the right person to carry that momentum west,” Schenker says.

About CRAFT: CRAFT is the pioneer of functional apparel for serious athletes. Since 1977 CRAFT has devoted itself to developing innovative clothing built to withstand extreme weather in all conditions. CRAFT works closely with its many sponsored athletes and national teams, and focuses on designing the highest performance gear. The brand’s foundation is its authentic understanding and love for the sporting culture, reflected in its strong involvement in cross-country skiing, biking, running and alpine skiing. Constantly working on optimizing construction technologies and innovative materials, CRAFT Sportswear is the ideal training and competition gear for all activities year-round. For more information on Craft in North America, visit


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