Madshus empower™ US Dealer Tour Kicks off in October

MadshusOctober 3, 2014

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Seattle, Wash. (October 1st, 2014)Madshus, the world’s leading performance Nordic ski company, will kick off a three-stop dealer tour to announce the launch of its new Madshus empower™ program and accompanying consumer app. The tour is scheduled to run early October at US Nordic retail shops in Park City, Burlington, and Minneapolis.

Madshus first introduced the ISPO award winning empower™ program to the industry at last January’s ISPO and SIA tradeshows, however the dealer tour will be the first showing of empower™ to consumers. The tour is also aligned with the official launch of the Madshus empower™ app scheduled to go live in mid-October.

This dealer tour will provide an opportunity for consumers to enjoy some food and drinks with Madshus athletes and personnel while getting an in-depth look at the empower™ program. Consumers can also partake in an in-store ski selection demo using the interactive empower™ retail display.

The first day of the tour is Friday October 3rd at Jans/White Pine Touring center in Park City, UT with confirmed appearances by US Madshus Ski Team athletes Noah Hoffman and Bryan Fletcher. A full overview of the tour calendar with event times and locations can be found below.

The Madshus empower™ US Dealer Tour:

To learn more about Madshus and its new empower™ technology, visit

About Madshus

The world’s oldest ski brand, Madshus’ Norwegian heritage dates back to 1906. From the original woodworking craftsmanship of its founder, to today’s state of the art production processes and materials, Madshus is the standard to which all other Nordic skis are held. Whether for World Cup level racing, fitness skiing, cruising, metal-edge touring, or cross country downhill, Madshus continues to apply that same keen craftsman’s eye to each ski, boot, and pole it produces. Over 100 years since it’s founding, Madshus’ storied commitment to the art and craft of ski making resonates today in the same consistent standard of excellence all performance Madshus skiers have come to expect.


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