Internationally recognized outdoor retailer L.L.Bean, best known for its legendary customer service and high-quality gear and apparel that help to further people’s enjoyment of the outdoors and Swix, renowned for its cutting edge technology in world class competition and training wear, today announced a partnership with the U.S. Cross Country Team.
As official supplier to the U.S. Cross Country Team, L.L.Bean will provide insulated outerwear and rainwear, as well as casual wear and hats. Swix will develop customized World Cup and World Championship race suits and performance jackets and pants. Both companies will share responsibility for summer training products.
“We are thrilled that Swix will be joining us in partnership with the U.S. Ski & Snowboard Association,” said Christina Semanyshyn, L.L.Bean’s manager of strategic partnerships. “For more than sixty years, Swix has been one of the strongest, most recognized names in the ski industry with L.L.Bean carrying their quality products for years. Like us, as well as U.S. Ski & Snowboard, they share our collective passion for living an active lifestyle and enabling people to get outside.”
“U.S Ski & Snowboard welcomes Swix as a clothing supplier to the U.S. Cross Country Team”, stated Dan Barnett, Chief Commercial Officer. “The Swix product line complements L.L.Bean’s offerings and together will provide the comfort and performance the Team will need in the clothing category. Swix’s product mix, technology and attention to detail will help the U.S. Cross Country Team achieve athletic excellence during the 2018-19 competition season.”
The U.S. Cross Country Team achieved historic results last season with many top performances on the World Cup and at the 2018 Olympic Winter Games. On the World Cup, among many podiums, Jessie Diggins placed second overall with Sadie Bjornsen finishing sixth overall. Sophie Caldwell finished third overall in the Sprint category. Diggins also finished third overall in the Tour de Ski. The season highlight was Jessie Diggins (Afton, Minn.) and Kikkan Randall (Anchorage, Alaska) winning the gold medal in the in the Team Sprint at the 2018 Games.
“I am thrilled that Swix will be a clothing supplier to the U.S. Cross Country Team, while simultaneously building on our strong partnership with premier retail partner, L.L.Bean,” said Swix Sport USA President/CEO Steve Poulin. “Together, we’re committed to ensuring this team will have unrivaled performance clothing while competing against the best in the world.”