Madshus USA Hires New Sales Manager

MadshusMay 12, 2023

Madshus USA is excited to announce the hiring of Jason Hettenbaugh as the new US Sales Manager. Jason will work towards aligning sales strategies and initiatives within the overarching brand goals and product focus. He will work closely with the rest of the Madshus team to support the brand and its dealers throughout the country.

Jason has accumulated an immense amount of knowledge and experience at the highest level of the sport through his racing, coaching and industry career. Jason has been with the brand for over 15 years as a regional sales representative and has a great understanding of the market.

“Jason is the perfect fit to support our brand goals here in the U.S.,” said Bryan Cook, Madshus’ Global Brand Director. “His familiarity with the market strengthens our team and shows our dedication to growing the brand, and sport, here in the US.”

“I am very excited for the opportunity to work with the entire Madshus team in this new role. Madshus continues to push the limits of production and performance as the only dedicated cross- country brand can. I look forward to building on the tradition the brand has created since 1906 in the years to come,” added Hettenbaugh.



INNOVATING CROSS-COUNTRY SINCE 1906 Madshus has been innovating cross-country skiing since 1906. When we combine advanced technology, craftsmanship, and innovations with over 100 years of experience, the result is unique and market leading cross-country skiing equipment. With ambition and guts, we drive the evolution of the sport and are passionate about inspiring cross-country skiing memories across the globe. Every Madshus product contains the very DNA of cross-country skiing.

At Madshus we strive to share our passion to inspire and enable every skier to excel in their performance and everyday skiing experiences. The Madshus skier should experience our passion through our love for the Madshus brand, the whole sport of cross-country skiing, and in our endless drive to continuously develop the fastest and most reliable skis on the market.


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