Start Skiwax Oy has started the operations and will continue the production and development of the traditional Start brand. The company has acquired all rights, including production equipment, formulas, and other immaterial rights, to ensure the continuity and quality of Start products. Behind the company is a Finnish group of ten shareholders, combining both new expertise and former employees who bring extensive experience and a strong belief in Finnish know-how and the future of cross-country skiing.
“We wanted to preserve Start’s valuable position as a well-known brand. We’ve brought together a team that offers a wide range of skills and experience,” says Frese Gustafson, Chairman of the Board at Start Skiwax Oy.
Start has been part of Finnish skiing tradition for decades—over 40 years. The production of Start ski waxes began in 1981, and the brand is well known among both recreational skiers and top athletes. Start Skiwax Oy aims to ensure that the quality, innovation, and reliability of Start products remain intact, so they continue to meet the demands of winter sports.