HomeCategory Sponsor Press Release

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This Tuesday, October 26th we will be hosting a rollerski clinic with Wisconsin native and US Ski Team athlete Kevin Bolger! Kevin will be doing a meet and greet with a clinic and workout focusing on technique at Elm Creek Park. After the clinic, follow us back to the shop for food/drinks and a small get-together, we will be following social distance guidelines as well as requiring masks in the store for the event. The clinic...

FOR IMMEDIATE RELEASE: Rossignol Group appoints new U.S. Alpine Race Manager World Cup veteran Shawn Gaisford to bring a wealth of race experience to U.S. market   Park City, UT – Aug 31, 2021 – Rossignol Group is pleased to announce the appointment of Shawn Gaisford as the new U.S. Alpine Race Manager, effective immediately. Gaisford will be responsible for working with Alpine Race coaches, athletes, and clubs across the country; overseeing the Group’s Junior...

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After nine years, the Borah Foundation is passing ownership of the Borah Epic to the American Birkebeiner Ski Foundation Hayward, Wi. – August 5, 2021 – The Borah Epic was founded in 2013 with the intent of hosting an unforgettable mountain bike race on the pristine singletrack trails between Cable and Hayward, Wisconsin. Since its start in 2013 with less than 200 participants to its most recent 2021 event with close to 1,000 riders, the Borah Epic has...

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The Fort Kent Outdoor Center is now accepting applications to our Post Graduate training program for Nordic and Biathlon Programs. There are currently openings for 4 full time athletes at this time to live in the Jalbert Athlete Residence Please follow this link for information about the program and how to apply https://www.fortkentoc.org/programs/ The University of Maine at Fort Kent has just announced that 5 scholarships will be given to five athletes that are enrolled...

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Ready to travel again? Germany, Austria, Slovenia, and Italy are now open to vaccinated US & Canadian travelers! You can visit all four countries THIS SUMMER on the Lumi Experiences Ski Picking Trip, August 30 – September 5, 2021. This unique trip is a skier’s dream: behind-the-scenes tours of the Fischer, Salomon & Atomic ski factories in Austria with Birkie Champion Matt Liebsch, owner of Pioneer Midwest. Skiing on the Dachstein Glacier above Ramsau. Skiing in...

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Spring Sale We have huge discounts on all products across our website and in-store starting today, March 16th! Online prices are already updated so there is no need for a discount code. Pricing on all of these products is laid out below: 40% off Clothing 20% off Skis 20% off Boots 20%off Bindings 20% off Poles 20% off Wax and Tools Stone Grinding Special After a long season of skiing,  your ski bases have been...

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Fischer Skis has won the medal count again for skis, boots, and bindings at both the 2021 Nordic World Championships in Oberstdorf, Germany and the 2021 Biathlon World Championships in Poljuka, Slovenia. Fischer skis were worn by 71.2% of the Nordic medalists (including jumpers) while the second place brand was worn by 7.4% of those on the podium. Fischer sponsored biathletes won 59.1% of the medals. “Seeing Fischer dominate in this way is reaffirming after...

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Nine months ago, when the coronavirus pandemic struck every facet of life, the Mirror Lake Inn Resort and Spa in Lake Placid decided to close its doors for three months to mitigate the spread. But while no guests came through their entries, behind those doors, owners and managers were planning the Inn’s return. That occurred on June 26 and after spending some $500,000 on COVID-19 health and safety protocols, and seeing the faces of comforted...

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Race day speeds, without fluorocarbons? Yep! For the entire world of ski waxing, the King is dead but there’s no one in line for the throne. Long established as a crucial ingredient for top performance, the use of per- and poly- fluorocarbons in ski waxes is being phased out and in some cases outright banned. While there’s general agreement that continuing to use fluorocarbon containing ski waxes in a personal stock is acceptable – ultimately...

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Black Friday Sales Live! Shop online starting today for 15% off storewide! Use code: BLACKFRIDAY15 at checkout. Clearance and closeout products are excluded from the sale. Offer ends at 12:00am CST on Sunday, November 29th.   In an effort to reduce in-person shopping, and offer everyone a safe customer experience we are opening up our Black Friday sale online starting today through Sunday. The in-store sale will not begin until Friday, November 25th and will...

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The FIS Season opener at Beitostølen was no less than a performance bonanza for the young and promising Team Madshus. With two podiums in two days, 19-year-old Helene Marie Fossesholm (above) is already named to the squad for the World Cup opener in Finland on November 27 to 29. On the men’s side, U23 World Champion Harald Østberg Amundsen crushed the established national team in the 15-kilometer skate race on Sunday and put his name...

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We’ve listened to our smart, stylish customers and have just launched a new line of warm, sweat-wicking matching hats and neckbands! Our new DUO Line is design for warmth, protection and style. With great prints and versatile colors, you can create your own look or wear them as a matched set. These super soft items are constructed from our technical performance antimicrobial sweat-wicking fabric and the new DUO Neckband also provides mask protection. This new...

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Our new customer driven design is the perfect Neckband for warmth and protection. The dual layer construction provides the same breathable, moisture wicking features as our main Neckband line, but with an extra layer of spandex for protection. With a shorter depth of approximately 12” this neckband is perfect for slipping up and down over your mouth when faced with cold, windy conditions, or to protect yourself from breathing in unwanted germs. As always with...

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The Craftsbury Outdoor Center is excited to offer a Collegiate Winter Term training program in 2021. Designed for college ski racers affected by the pandemic, our Winter Term is a residential program that will provide structured training and racing opportunities within the bounds of COVID regulations. Candidates include students who are either learning remotely or taking time off from school and can therefore commit to living full-time in Craftsbury. These athletes will live and train...

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Snow is flying and we are excited to engage the Nordic Race communality virtually this coming Thursday. Thursday November 12th at 8PM / 6PM Mountain Fischer Nordic Race Night Hosted By Kikkan Randall Featuring: Sadie Maubet Bjornsen, Kevin Bolger, Julia Kern, Logan Hanneman Athletes will be talking about the upcoming season, their favorite Fischer Products, and answering questions live on air.  We are excited to follow on the success of our Alpine Race Night back in September with...

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With the cold air blowing and the leaves starting to change it’s time to think ahead about new products for this winter and what major changes have hit the nordic skiing industry. Some brands have done as little as changing graphics and others have completely reinvented their brands.  In the wax industry, we have seen the release of fully non-fluorinated wax lines; Rossignol released a brand new mold for their WCS ski; Rottefella released a new, easier-moving...