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Andy Canniff
Swix Sport Taps Press Forward Communications as Agency of Record
SwixJanuary 15, 2013
Snow sports industry leader, Swix Sport USA has signed Press Forward PR as its agency of record. The collaboration will focus on extending brand awareness for Swix ski wax, ski poles and sportswear through traditional and digital campaigns.
Our next stop at the SIA Snow Show was at Swix USA, where we got a look at new features on next year’s carbon-composite poles, new formulations in Swix’s klister line, and tried on their new gloves.
Swix Sport USA’s Andy Canniff captured some great moments in the 2011 American Birkebeiner with his camera. Here is a selection for you to enjoy.