HomeTag april fools day


By Kevin Brooker Increasing the value of a product is important. Consumers are drawn to the idea of high tech being better than run of the mill technology. To catch the attention and dollars of consumers, the marketing team will often use terms like “Aircraft Grade” or “Medical Grade” to make the ski manufacturers’ offerings more attractive. The idea being, if some  material is good enough for the high tech and safety conscious aviation industry, it...


We know it’s a bit maddening, but the two stories posted in the main column of FasterSkier on April 1 were in jest: "USSA to Shutter Center of Excellence, Enlist Prancercise Methods" and "Larger-Than-Life Statues of Diggins, Gregg Unveiled at Mall of America."