Yesterday’s announcement of changes to next year’s World Cup schedule came as a dramatic surprise to the cross-country skiing community. But the story behind those changes is just as interesting as the changes themselves. Lars Johansen, the Swedish delegate to the FIS (International Ski Federation) competition committee described how the historic changes came about. “I was sitting glumly in my Cortina hotel room. In nine days, I was due to give my final report to...
By Kevin Brooker Increasing the value of a product is important. Consumers are drawn to the idea of high tech being better than run of the mill technology. To catch the attention and dollars of consumers, the marketing team will often use terms like “Aircraft Grade” or “Medical Grade” to make the ski manufacturers’ offerings more attractive. The idea being, if some material is good enough for the high tech and safety conscious aviation industry, it...
We know it’s a bit maddening, but the two stories posted in the main column of FasterSkier on April 1 were in jest: "USSA to Shutter Center of Excellence, Enlist Prancercise Methods" and "Larger-Than-Life Statues of Diggins, Gregg Unveiled at Mall of America."
One editor's take on how to improve the sport of cross-country skiing as we know it, both from a barriers-of-entry standpoint to spectator satisfaction.