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In 2005, Norway’s government-owned broadcasting network, NRK, lost production rights for its national football league. In search of a new program to air in place of summer soccer games, NRK, which still held broadcast rights for biathlon and cross-country skiing, approached the Norwegian Ski Federation and the Norwegian Biathlon Federation with a question: Could they find an organizer willing to create a large summer event encapsulating the winter sports of biathlon and nordic skiing? NRK’s answer came...