When JC Schoonmaker talks about his earliest memories of ski racing, he doesn’t begin with speed or snow conditions, or the particular magic of gliding across winter trails. He starts, instead, with raffles. “I just remember as a kid, there’d be raffles after every race that I would be so stoked for,” he says. “Trying to get a prize, like a new pair of gloves or a hat.” It is an unexpectedly tender snapshot of...









