HomeTag cloth masks

During some conversations, there’s a moment of clarity. Talking to Corinne Prevot, the founder and CEO of Vermont based Skida Headwear, I had such a moment. Like many other companies skilled in prototyping and working with fabrics, Skida — an advertiser with FasterSkier —  has retooled to make cloth masks. That’s the story to tell – but the fact that Skida is positioned to help Vermonters acquire masks has as much to do with the...

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Masks or no masks for the general public? The messaging pivoted like a sailboat running downwind then upwind. All along states reported a scarcity of masks approved by the Centers for Disease Control (CDC) and The National Institute for Occupational Safety and Health (NIOSH). The type of masks needed by health care workers on the front lines of the Covid-19 pandemic.  In early April, the CDC reversed course —  that 180 degree pivot — and...