HomeTag Indura Athletic

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When you’re out exercising, the last thing you want to be thinking about is your clothing. There are any number of more important thoughts that should be occupying your mind, like: “Don’t trip on that rock;” “Look at that beautiful view;” “What’s my heart-rate?” and so on. Unfortunately, all too often, clothing malfunctions can get in the way of a perfectly good outing. Maybe your shorts are chafing, or maybe they keep riding down as...

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No two bodies are alike. This holds true for athletes and non-athletes. As activewear becomes an increasingly popular outfit choice, the clothing market has seen a proliferation of brands — from Lululemon to Athleta, to Girlfriend, the options seem endless. In spite of the availability of activewear, it is perhaps not always designed with a spectrum of athletic body types in mind. Enter Indura Athletic, a small-business startup run by nordic skier Abby Drach. Her...