Casting Traditional Sponsorship Aside, Small Wisconsin Business Brings Skiers Together from Around the World
Out There Biathlon and Nordic Team member Sarah Murphy jokes that when the team's founders, Bjorn and Kristen Hanson, decided to open a ski shop they had two rules. Rule number one: change the world. Rule number two: sell some ski stuff. The joke is not far from the truth as the couple is revolutionizing nordic ski team sponsorship by creating a family atmosphere for fringe members of the sport.