Michael Jaquet

Time Warner Cable to Carry Universal Sports’ World Cup Coverage

Universal Sports Network, which offers exclusive year-round coverage of Olympic sports programming, made an announcement on Thursday that could help more U.S. ski fans watch their favorite winter athletes. Time Warner Cable, the second-largest U.S. cable system operator in the country, will start carrying the Universal Sports channel later this summer as part of a new multi-year contract.

Sprint Drops Athlete Phone Service; Partnership with USST Otherwise Unchanged

  After supplying U.S. Ski Team (USST) A-Team athletes with free cell phone service for the past few years, Sprint will not provide the service in the coming season. According to U.S. Ski and Snowboard Association (USSA) Chief Marketing Officer Michael Jaquet, the termination of the athlete phone program does not affect the rest of Sprint’s current sponsorship agreement with USSA, which extends through the PyeongChang Olympics in 2018. “[Sprint] has been a great partner...

USSA Attracts Marketing Chief from CBS

Anyone unfamiliar with Michael Jaquet might be a little puzzled as to why he’d leave CBS after five years as a senior executive. A native of Sun Valley, Idaho, he spent seven years in TV, first at College Sports Television in national broadcast sales. Two years later, CBS took over and Jaquet rose to vice president of television and properties sales at the cable sports network. But New York City just wasn’t for him. Jaquet’s...