HomeTag Sarah Murphy

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Out There Biathlon and Nordic Team member Sarah Murphy jokes that when the team's founders, Bjorn and Kristen Hanson, decided to open a ski shop they had two rules. Rule number one: change the world. Rule number two: sell some ski stuff. The joke is not far from the truth as the couple is revolutionizing nordic ski team sponsorship by creating a family atmosphere for fringe members of the sport.

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Ever wonder how skiers from places like Argentina get to go to the Olympics? The meet qualifying standards just like everybody else, while also meeting their own nation's criteria. Even in a place like New Zealand, it's not easy. " I do not understand New Zealand's reluctance to support winter sport, other than those in the top 16 in the world,” national-team member Sarah Murphy says.