Maybe Your Race Suit Should Be Red

FasterSkierMay 20, 2005

A recent Associated Press report says:

If winning is everything, British anthropologists have some advice: Wear red.

Their survey of four sports at the 2004 Olympic Games in Athens shows competitors were more likely to win their contests if they wore red uniforms or red body armor.

“Across a range of sports, we find that wearing red is consistently associated with a higher probability of winning,” report Russell A. Hill and Robert A. Barton of the University of Durham in England. Their findings are in Thursday's issue of the journal Nature.

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