Seattle, WA (July 9, 2007) — After celebrating its 100-year anniversary with the introduction of a lauded Nordic boot line, Madshus, the world’s oldest ski manufacturer, continues its success with new models for 2007-2008. With 38 models, the Madshus boot line extends from World Cup-winning Hyper and Athena race boots through the citizen racing Race Performance and Metis, men’s and women’s recreational touring NX, Backcountry and Junior series boots, achieving new heights of performance, comfort and value.
Developed with top World Cup and Olympic athletes like Ole Einar Bjorndalen, the Champion Series race boots represent the pinnacle level of Nordic boot technology, and the men’s Hyper and women’s Athena boots brought home 19 medals at the 2007 FIS Nordic World Ski Championships in Sapporo, Japan. The Hyper and Athena boots feature full-width carbon lastboards, carbon-reinforced heel counters and skate cuffs, torsion box tongues, flex notches and a redesign skate pivot that aligns with your ankle position. Available in SKC (skate) and CLC (classic) models, the Hyper and Athena offer superior support and efficient performance with incredible weight savings. MSRP is $399 for Hyper and Athena SKC (skate) and $349 for Hyper and Athena CLC (classic) models.
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<li>The Nordic-X/Touring line is completely new, with 11 new models, bringing Madshus' trademark performance further down the line into recreational touring. Highlights include hinged cuffs, power straps, full-width composite lastboards, torsion box race tongues and reinforced heel counters on the <b>NX20</b> and <b>NX20 W</b> (suggested retail: $149).
<p> – The <b>NX12</b> and <b>NX12 W</b> offer a stitched cuff, full-width, reinforced composite lastboards and T3 touring outsoles. The <b>NX6</b> and <b>NX6 W</b> are more classic-oriented, while maintaining the performance of the race lace cover and torsion box tongue on the T3 touring platform. (Suggested retail: $119 for <b>NX12</b> and <b>NX12 W</b>, $104 for <b>NX6</b> and <b>NX6 W</b>).</p>
<p>– To bring more people into the wonder of winter the <b>NX2</b> and <b>NX2 W</b> offer classic performance with a warm, supportive upper and reinforced lastboard at considerable value for new skiers. (Suggested retail: $94).</li>
<li>In Junior Racing, Madshus continues to offer a whole line of boots for first-time skiers all the way through junior racers. The <b>Hyper JRR</b> and <b>Athena JRR</b> are true race boots with toe boxes that flex for smaller feet, full cuffs with flex notches, and speed lacing for ease of use. (Suggested retail: $129).</li>
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<p>For Youth, the <b>Hot Rod</b> and <b>Butterfly</b> offer fit and feel to keep young kids excited about cross-country skiing, with graphics that match the Hot Rod and Butterfly junior skis, and the Snow Raider is a no-lace boot for first-time skiers. (Suggested retail: $74 for Hot Rod/Butterfly, $65 for <b>Snow Raider</b>).</p>
<p><b>About Madshus</b><br />
Madshus, based in Biri, Norway, is a world leader in Nordic ski design and manufacturing and is the second largest brand of cross-country skiing worldwide. Madshus launched an innovative and successful boot program to mark the company’s 100th anniversary in 2006, and the boots were soon adopted by the world’s top cross-country skiers. Continuing to innovate, Madshus now launches a full line of ski poles, from Junior to World Cup Racing, to compete as a full supplier of cross-country skiing equipment. For more info on Madshus, visit www.madshus.com.</p>
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