Madshus Boot Program Charging to The Front

FasterSkierNovember 26, 2007

Seattle, WA (July 9, 2007) — After celebrating its 100-year anniversary with the introduction of a lauded Nordic boot line, Madshus, the world’s oldest ski manufacturer, continues its success with new models for 2007-2008. With 38 models, the Madshus boot line extends from World Cup-winning Hyper and Athena race boots through the citizen racing Race Performance and Metis, men’s and women’s recreational touring NX, Backcountry and Junior series boots, achieving new heights of performance, comfort and value.

Developed with top World Cup and Olympic athletes like Ole Einar Bjorndalen, the Champion Series race boots represent the pinnacle level of Nordic boot technology, and the men’s Hyper and women’s Athena boots brought home 19 medals at the 2007 FIS Nordic World Ski Championships in Sapporo, Japan. The Hyper and Athena boots feature full-width carbon lastboards, carbon-reinforced heel counters and skate cuffs, torsion box tongues, flex notches and a redesign skate pivot that aligns with your ankle position. Available in SKC (skate) and CLC (classic) models, the Hyper and Athena offer superior support and efficient performance with incredible weight savings. MSRP is $399 for Hyper and Athena SKC (skate) and $349 for Hyper and Athena CLC (classic) models.