Atomic Partners with Boa

FasterSkierOctober 6, 2008

Most Nordic skiers spend too much time obsessing about ski fit, and not enough time caring about boot fit. There is no question that having skis of the right flex should be an important priority. However, it is a huge mistake on the part of many skiers to place such little concern on boot fit. The ski won’t perform if the boot isn’t properly transferring energy. The skiers themselves won’t perform if their feet are sore and uncomfortable.

Atomic has taken a step that is common with footwear manufacturers in running, cycling and other endurance sports. The athletes’ feet need to be held securely in their shoes with no slop, while maintaining genuine comfort. The answer is BOA technology.