The Finnish Nordic Sports brand ONE WAY and the Swedish Vasaloppet organization have signed a 5 year cooperation concerning promotion and sponsorship for ONE WAY Nordic Sports footwear.
ONE WAY will be the official supplier for all competitions around Vasaloppet including the new summer events in Nordic Walking.
Vasaloppet is World wide the most famous and popular ski marathon with more than 60.000 participants during the Vasaloppet week.
ONE WAY ´s new OW Nordic Sports footwear collection offers a wide range of technical shoes for trail running, Nordic Walking, technical winter boots and multisports.
Most of the famous Vasaloppet winners and athletes are using already today OW Nordic Sports footwear for training, warm up and free time, like Vasaloppet winner Daniel Tynell, Jörgen Aukland and Andreas Aukland.
The latest highlight of the new OW Nordic Sports collection is the trail running shoe MORA XCdry with a light, elastic and waterproof upper with XCdry® membrane, combined with a light and flexible Vibram® trail running sole.
OW Nordic Sports footwear products are available all over Europe in leading Nordic Sports stores.
ONE WAY Sport OY is a Finnish company based in Helsinki. The young leading Nordic Sports brand is manufacturing and distributing Nordic Sports products like Footwear, textiles, carbon cross country and Nordic walking poles, Roller skis and accessories in more than 27 countries World wide.