The Finnish Nordic Sports company ONE WAY Sport OY, with headquarters in Helsinki, on Wednesday acquired the Swedish Sport distribution company NORDIC TRADE Development AB.
NORDIC TRADE Development AB is one of the fastest growing distribution companies in Sweden with a strong brand and product portfolio besides the ONE WAY brand. The company has developed to one of the leading suppliers in nordic sports during the last years.
The acquisition is part of the ONE WAY strategy in nordic sports developing the business towards nordic sports footwear and nordic technical wear.
The organization of Nordic Trade will continue unchanged. Fredrik Heikki, as a part-owner, will continue as managing director for the Swedish operation.
Also Wednesday, ONE WAY Sport OY signed a new four-year contract with the most important and biggest ski marathon event in World: the Vasaloppet. ONE WAY will be the official exclusive supplier for poles and footwear, in winter but as well in the fast growing summer Vasaloppet events.
ONE WAY Sport OY is the exclusive partner of many Swedish cross country racers such as Anders Södergren, Daniel Tynell, Anna Haag, Johan Olsson and many others.