![](http://images.fasterskier.com/2011/04/image002.jpg" "OneWay: Canada Rocks!")
ONE WAY, one of the leading Nordic Sports brands from Finland has signed a four-year contract with Cross Country Canada’s National Ski Team, Para-Nordic Ski Team and National Development Centers to become the official supplier for textiles.
The Finnish Nordic Sports brand has been the fastest growing Nordic Sports brand in recent years with a wide product portfolio in cross country poles, Nordic sportswear, roller skis, Nordic sports eyewear, technical footwear and Nordic walking products.
“We are extremely pleased to partner with ONE WAY in order to provide access to some of the most critical resources our athletes require for optimal training and successful performances,” said Davin MacIntosh, executive director, Cross Country Canada. “Our preparation will be enhanced with ONE WAY on our team, and we firmly believe this partnership gives our athletes another opportunity to compete at the highest level at all times.”
Andreas Bennert, CEO ONE WAY Sport OY Finland said “The Canadian National Ski Team is one of today’s youngest and most exciting teams in the world. They have developed, in terms of performance, immensely over the last few years. Their strong team spirit is also an important part of being a vibrant and modern cross-country ski team.”
ONE WAY as a young and modern Nordic sports brand has a strong interest to promote and present the team not only in Canada, but especially in Europe, where the team achieved one of the most notable victories during the Nordic World Championships in Oslo with Devon Kershaw and Alex Harvey’s Gold medal in the sprint relay.
The new look of the team’s racing suit will be presented this coming fall before the opening races on the FIS World Cup calendar.
2 comments
sailguy
April 7, 2011 at 3:10 pm
So now that Canada has some world champions, maybe we don’t have to try so hard to win the ‘ugliest race suit’ competition?
One Way and CCC, distinctive colours and simpler patterns would be good.
France and Slovenia nailed the look for the season just ended. Canada’s ‘white knee socks’ look was just another indistinct mess. The new USA suits were also great, except for the unfortunate match with Switzerland.
Tbay
April 8, 2011 at 2:06 pm
Ok, Canada’s suit is not the best, but its not in the running for ugliest suits thats for sure. France may be the ugliest suit of the year…like really wtf were they thinking. Slovenia’s suit is distinctive, and pretty awesome…but als0 ugly.