Vantaa, Finland – As a well-known Finnish Nordic Sports brand, ONE WAY Sport is pleased to announce two new North American distribution channels for its Nordic ski products and accessories.
“We are proud to present a new organization for Canada and the USA, commencing Winter 2012, that will provide an expanded product offering that will include cross-country skis, boots and bindings, in cooperation with the Salomon SNS system. This is an exciting time in Nordic sports, and our affiliation and exclusive distribution partnerships with both Q-Outdoor, a division of Quality Bicycle Products (QBP), and Vellend Tech is a natural fit, given the passion each company has for Nordic,” says Andreas Bennert, President & CEO of ONE WAY Sport.
Effective immediately, Q-OUTDOOR will be responsible for the ONE WAY Sport within the USA, including distribution, warehousing and customer service. Based in Park City, Utah under the leadership of Robert Lazzaroni the newly established ONE WAY USA sales and marketing organization will serve the US marketplace. With distribution centers in Utah, Minnesota and Pennsylvania, Q-Outdoor is fully supported by the logistics excellence of its parent company, QBP. As a growing division of this national leader in distribution, Q-Outdoor combines extensive outdoor industry experience with a focus on providing dealers with outstanding customer service and best-in-class brands.
In Canada, VELLEND TECH Canada Inc. will assume immediate responsibility for the exclusive distribution, sales and warehousing of ONE WAY Sport products and apparel in Canada. Based in Toronto, Ontario with over two decades of proven success in distributing leading sports performance brands, and a personal passion for Nordic Sports, Rob Vellend will take the lead in driving results with his Canadian team.
Both organizations have already begun preparing the new product offering for Fall Winter 2012/13.
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