Madshus Adds to Sales force in Northwest for Washington and Oregon

MadshusDecember 17, 2012

SEATTLE, Wash. – Madshus, the world’s oldest ski company, announces the growth of its US sales force with the appointment of Chad Willems as its new sales representative for Washington and Oregon.

Peter Hale, long-time NW rep and race services director, will continue representing the brand in ID, MT and AK, as well as the inland northwest to include the Methow Valley and the Spokane area, while Chad takes over Washington and Oregon.

“We will all benefit from Chad’s perspective and experience. He is highly versed, enthusiastic, and keenly active in the full spectrum of our sport including racing, family and backcountry skiing,” Hale said.

Chad Willems has an extensive background in the Nordic retail business and worked as a store manager, Nordic buyer and a very effective on-the-floor salesman at a shop that was a key Madshus dealer. In his free time, Chad enjoys competitive cycling and found Nordic skiing to be a great way to train for cycling. Chad currently resides in Bend, Oregon where he is a very active part of the Nordic skiing community.

“I am happy to have the opportunity to represent Madshus and an activity that I love,” Said Willems. “I’m enjoying reconnecting with folks in the retail and Nordic skiing community that I’ve gotten to know over the years, and meeting some new ones as well,” he said.

As the brand continues to grow, Madshus is expanding its international presence, with a strong focus on North America. Madshus sales staff can look forward to increased POP materials, technical information, new Madshus store signage for Nordic Departments, and more. Madshus is expanding their exposure with a wide variety of websites and social media, including their new Facebook page. “Like” Madshus now to keep up with latest news.

For more information on Madshus, please visit Northwest retailers interested in connecting with Chad Willems can email him at

About Madshus®

A heritage Norwegian ski brand founded in 1906, Madshus is the world’s oldest ski company. Madshus produces cross-country equipment with the finest attention to detail, from the original woodworking craftsmanship to today’s finely-tuned production process. Whether it’s World Cup-level technology, fitness skiing, cruising, metal-edged touring or cross country downhill, Madshus applies that keen craftsman eye to the most thorough testing, and they produce each ski, boot and pole for the same standard of performance, from the world-class athlete and to the end consumer. For more information on Madshus’ latest products, dealers, and team, visit


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