NewsMadison Ave. Calls on St. Paul-Based Podiumwear for High Profile Skiing Ads

Avatar PodiumwearFebruary 11, 2014

Podiumwear Makes Nordic and Alpine Suits for Kashi, BP and Citibank Skiing Ads 

St. Paul based Podiumwear Custom Sports Apparel has made ski suits for a number of ads running during the games.  Kashi, BP and Citibank are all airing ads featuring skiers, and the suits they are wearing were made right here in St. Paul.   “We started getting calls this summer from agencies looking to feature Nordic and Alpine skiers in their ad campaigns,” commented Director of Marketing Jessica Lutter.   “The athletes needed specific custom suits for the different campaigns and we were happy to help.”

Unlike Podiumwear’s standard order process, where a team or club submits an idea for a ski suit and jacket, creatives worked with directors, producers and clients to dictate the design of these ad-specific suits.  “We worked from sketches detailing what they were trying to accomplish in the ads and went from there,” said Podiumwear Art Director Taylor Wegner.

Over a two-month period, Podiumwear created twelve different suits and jackets for five ad campaigns featuring Nordic, Nordic Combined and Alpine skiing.  “It’s important to find a partner with credibility,” Hayworth Media Executive Chris Dennehy commented. “Podiumwear is a trusted manufacturer of high-quality suits and is highly respected in the ski world.”

The suits were completed during the summer, with most of the shoots taking place on glaciers in summer and early fall.  “We’re mostly working on cycling and running gear in the summer, but last summer we were helping companies prepare for their winter games,” said Podiumwear owner Reid Lutter.  “It is exciting to see our uniforms in ads pumping up winter sports.  It’s a new phenomenon to see nordic skiing in national ad campaigns, and we are thrilled to play a part.”

Podiumwear Custom Sports Apparel is the leading producer of custom nordic team apparel in North America. All Podiumwear products are designed, printed, cut and sewn with pride in St. Paul, Minnesota using the latest in sublimation technology, sewing techniques and high-performance fabrics.  In addition to nordic apparel, Podiumwear produces team apparel for alpine ski racing, cycling, running and ultimate frisbee.

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