L.L.Bean and Swix Announce Partnership with Cross Country Team

SwixOctober 1, 2018

Internationally recognized outdoor retailer L.L.Bean, best known for its legendary customer service and high-quality gear and apparel that help to further people’s enjoyment of the outdoors and Swix, renowned for its cutting edge technology in world class competition and training wear, today announced a partnership with the U.S. Cross Country Team.

As official supplier to the U.S. Cross Country Team, L.L.Bean will provide insulated outerwear and rainwear, as well as casual wear and hats. Swix will develop customized World Cup and World Championship race suits and performance jackets and pants. Both companies will share responsibility for summer training products.

“We are thrilled that Swix will be joining us in partnership with the U.S. Ski & Snowboard Association,” said Christina Semanyshyn, L.L.Bean’s manager of strategic partnerships. “For more than sixty years, Swix has been one of the strongest, most recognized names in the ski industry with L.L.Bean carrying their quality products for years. Like us, as well as U.S. Ski & Snowboard, they share our collective passion for living an active lifestyle and enabling people to get outside.”

“U.S Ski & Snowboard welcomes Swix as a clothing supplier to the U.S. Cross Country Team”, stated Dan Barnett, Chief Commercial Officer. “The Swix product line complements L.L.Bean’s offerings and together will provide the comfort and performance the Team will need in the clothing category. Swix’s product mix, technology and attention to detail will help the U.S. Cross Country Team achieve athletic excellence during the 2018-19 competition season.”

The U.S. Cross Country Team achieved historic results last season with many top performances on the World Cup and at the 2018 Olympic Winter Games.  On the World Cup, among many podiums, Jessie Diggins placed second overall with Sadie Bjornsen finishing sixth overall. Sophie Caldwell finished third overall in the Sprint category.  Diggins also finished third overall in the Tour de Ski. The season highlight was Jessie Diggins (Afton, Minn.) and Kikkan Randall (Anchorage, Alaska) winning the gold medal in the in the Team Sprint at the 2018 Games.

“I am thrilled that Swix will be a clothing supplier to the U.S. Cross Country Team, while simultaneously building on our strong partnership with premier retail partner, L.L.Bean,” said Swix Sport USA President/CEO Steve Poulin. “Together, we’re committed to ensuring this team will have unrivaled performance clothing while competing against the best in the world.”

“The U.S. Cross Country Team athletes and staff are very excited to be wearing Swix this season”, said U.S. Ski & Snowboard Head Cross Country coach Chris Grover.  “Swix has a long history of providing high-end performance-wear for some of the best athletes and teams in the world. The fit, functionality and performance of Swix racing and training gear is world-class, and we’ll need this level of performance to meet our goals of winning multiple medals at the 2019 Seefeld Nordic World Championships. The combination of L.L.Bean outerwear and Swix performance gear is ideal for the USA program and we are grateful to both companies for their incredible support and their belief in USA Cross Country ski racing.”

About L.L.Bean, Inc.

L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. Still family owned, Shawn Gorman, great grandson of Leon Leonwood Bean, was named Chairman of the Board of Directors in 2013. While its business has grown over the years, L.L.Bean continues to uphold the values of its founder, including his dedication to quality, customer service and a love of the outdoors. In the past five years, L.L.Bean has donated over $6 million toward conservation and land stewardship. L.L.Bean currently operates 41 stores in 17 states across the United States, along with 27 stores in Japan. The 220,000-sq. ft. L.L.Bean retail store campus in Freeport, ME, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide at www.llbean.com, Facebook, Twitter, YouTube, Pinterest, Google+ and Instagram.


About Swix

Swix with roots running deep in the snow and ice of Scandinavia, is an industry pioneer in the development of ski waxes, tuning tools, poles and apparel for both alpine and cross-country skiers around the globe. With a constant focus on research and development, athletes skiing on Swix wax, poles and technical wear have captured countless Olympic and World Championships medals since the company’s debut in 1946.  Swix Sport is part of the newly formed Brav outdoor group of brands. Toko, Lundhags, Ulvang, Helsport, Orginal, Hardrocx, and Skisporet. Learn more at Brav.com. Instagram. Facebook. www.swixsport.us

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