airplane skis

Cross-Country Meets Aeronautics: Structuring Aircraft Skis

By Kevin Brooker Increasing the value of a product is important. Consumers are drawn to the idea of high tech being better than run of the mill technology. To catch the attention and dollars of consumers, the marketing team will often use terms like “Aircraft Grade” or “Medical Grade” to make the ski manufacturers’ offerings more attractive. The idea being, if some  material is good enough for the high tech and safety conscious aviation industry, it...