By Kevin Brooker Increasing the value of a product is important. Consumers are drawn to the idea of high tech being better than run of the mill technology. To catch the attention and dollars of consumers, the marketing team will often use terms like “Aircraft Grade” or “Medical Grade” to make the ski manufacturers’ offerings more attractive. The idea being, if some material is good enough for the high tech and safety conscious aviation industry, it...
After racing the Birkie in Wisconsin yesterday, I hitched a ride to Minneapolis and flew to Europe. It was a pretty crazy move, one that I am temporarily regretting because my legs really seized up in the car and then on the plane, and I am currently unsure whether I will ever be able to [...]
Train, Eat, Sleep. Train, Eat, Sleep. Thats what people always talk about on training camps. That’s all you do. Sometimes you mix it up, but that’s the basic formula. We hear a lot about the training, and I won’t get into that now. We don’t hear too much about the eating and sleeping though, so I’m [...]
Train, Eat, Sleep. Train, Eat, Sleep. Thats what people always talk about on training camps. That’s all you do. Sometimes you mix it up, but that’s the basic formula. We hear a lot about the training, and I won’t get into that now. We don’t hear too much about the eating and sleeping though, so I’m [...]
Train, Eat, Sleep. Train, Eat, Sleep. Thats what people always talk about on training camps. That’s all you do. Sometimes you mix it up, but that’s the basic formula. We hear a lot about the training, and I won’t get into that now. We don’t hear too much about the eating and sleeping though, so I’m [...]
Train, Eat, Sleep. Train, Eat, Sleep. Thats what people always talk about on training camps. That’s all you do. Sometimes you mix it up, but that’s the basic formula. We hear a lot about the training, and I won’t get into that now. We don’t hear too much about the eating and sleeping though, so I’m [...]