HomeTag Alex Oysta

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It’s not oil, fish, or aquavit that’s behind the Norwegian sports machine, which delivered the most medals per capita of any nation at the 2010 Olympic Games—at least not entirely. Instead, a healthy portion of the funding for Norway’s sports organizations comes from Norsk-Tipping, the state-owned gambling company. Norsk-Tipping dedicates 45.5 percent of its annual profits to sports—more than $241 million U.S. dollars in 2009 alone. That’s one of the reasons that quadruple Olympic-medalist Petter...

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Marcus Hellner one, Petter Northug zero. In an hour-long production worthy of two A-list celebrities, Hellner outlasted Northug in a one-on-one game of Texas Hold’em at the Palms Casino in Las Vegas on Sunday evening. Orchestrated by the Norwegian men’s magazine Vi Menn and the online gambling company PokerStars, the event showcased the kind of status that the two athletes enjoy in Europe. Clad in a crisp white button-down shirt emblazoned with a Norwegian flag...

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From strippers to Cirque Du Soleil, there’s a lot to see in Las Vegas. But one spectacle setting up for this July is strange even by Sin City’s standards: a rollerski race between Olympic gold medalists Petter Northug (NOR) and Marcus Hellner (SWE). “Hopefully this will be something new in Las Vegas,” said Alex Øystå, editor-in-chief of the Norwegian magazine Vi Menn. “I don’t know how many people use skis there, but I guess not...