We Have to Go With the Times: Alaver on Estonian Skiing, Veerpalu’s Positive
Nathaniel HerzJune 29, 2012
Mati Alaver is a legend in Estonia. Alaver, 58, is credited with building his country’s cross-country ski program from scratch following Estonia’s independence in 1991. Over the last two decades, its athletes have won more than 15 major medals at World Championships and Olympic Games—not bad for a country with a population of 1.3 million. Alaver is known not just as a knowledgeable and successful coach, but also as a pitchman who found the sponsor...