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Women Ski Coaches Association Launches GearUP, Pairing Women Coaches with the Connections They Need to Outfit Their Programs

  Formed in 2019, the Women’s Ski Coaches Association (WSCA) has been a consistent and ardent supporter of creating gender equality in all areas of North American skiing. With WSCA founders—St. Scholastica Head Coach Maria Stuber and Staffer, Craftsbury Green Racing Project Biathlete (and former St. Scholastica skier) Kelsey Dickinson at the organizational core—a strong actor-network has been formed to advocate for women in the ski coaching profession. This has included some notable partnerships with...

The women Ski Coaches Association is excited to announce our new GearUP program. This program is designed to help reduce barriers for women ski coaches by partnering women coaches with an equipment brand rep to outfit them with gear, provide brand specific knowledge, and create industry connections. Madshus, Fischer, Rossignol and Salomon will each work directly with two women coaches for the duration of the 2022-23racing season.* The eight coaches selected for this program will...