Jens Burman vlog

“Burmania”: Swedish xc skier’s snack-sampling video goes viral in China

A clip of Jens Burman tasting Chinese snacks on his vlog racked up hundreds of thousands of views on a Chinese social media platform. The sport of cross-country skiing has not, exactly, become a sensation in China during the Winter Olympic Games.  In spite of the country’s massive investment in training cross-country skiers and biathletes, none has cracked the top 10 in Beijing, and Chinese journalists complain that athletes have dodged them after races. What...