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John Northug

Northug and the Future of the Norwegian National Team

This FasterSkier series will examine the growing challenge to the national team model by privately funded ski teams and independent sponsorship agreements. Will national teams be able to support themselves in the future, or will corporate teams take over cross country skiing? This first article in the series will look at Petter Northug’s record deal with Coop and the implications it has for the Norwegian National Team and the sport as a whole.