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Leah Skerry

For Underfunded Canadian Athletes, Pursu.it Offers Thousands of Dollars of Hope

Former Olympic kayaker Julia Rivard decided to use the Kickstarter model and her own tech smarts to make a fundraising website only for athletes. A year later 20 Canadians, including three biathletes, have started campaigns on the site and more than half surpassed their goals. Rosanna Crawford has raised $18,000 with partner Brendan Green: "It feels like a weight has been lifted."