USBA CEO on NoCo: ‘The Good Thing is That They Have a Track Record of Being Super Successful’
U.S. Biathlon CEO Max Cobb says that it took four or five years for his organization to get on its feet after splitting from modern pentathlon in 1980 -- but that whatever route U.S. Nordic Combined takes, the good news for them is that they have proven success and that direct fundraising tools have entered a whole new realm in the past few years.