XCSO

website. The new brand is part of an overall plan to improve access to information, increase awareness about cross country skiing in Ontario, and present a more modernized look to the sport. “We are thrilled to launch this new brand for our sport in Ontario,” said Steve Howard, Chair of Cross Country Ski Ontario (XCSO). Adding the word “ski” to our name reflects what we do, and our new logo, with its bold, clean look,...