(March 19, 2013) Coon Valley, WI — As the sublimation market booms, Mt. Borah has been discovering new ways to advance their custom team apparel offering. Neon, a color known for its pizazz in style and value in visibility, is a growing request for every sport sector Mt. Borah serves. There are now a variety of full-neon colors available in addition to the thousands of standard colors Mt. Borah’s digital dye sublimation printing is able to generate.
“Things just got a whole lot brighter around here,” said Ben Wizner, Mt. Borah’s Marketing Director. “Neon brings a new dimension to what’s possible with a custom team design. From enhanced visibility, to complete individuality, this is the new fun-factor for any team, club or company,” added Wizner. Neon colors will run an additional $10 – $15 per piece, but for many, the extra investment is worth it.
About Mt. Borah
In business since 1997, Mt. Borah has grown to become the premier manufacturer of high quality custom sublimated active apparel; including cycling, Nordic, alpine, triathlon, running and corporate. All of Mt. Borah’s custom products are 100 percent precision made at the company’s headquarters in Coon Valley, Wisconsin, where the latest technological advancements in apparel production are utilized.